RPH
The branding project for RPH (Rendering & Plastering House) aimed to establish a modern and professional identity that reflects the company's expertise in rendering and plastering services. The goal was to create a cohesive brand presence that resonates with both residential and commercial clients.
Date
October 2021
Services
Branding Strategy, Logo Design, Brand Identity Development
The Challenge
The challenge was to create a brand identity that accurately represented RPH’s expertise in rendering and plastering while appealing to both residential and commercial clients. The branding needed to differentiate RPH from competitors in a crowded market and position it as a trusted and professional service provider.
The Research
Thorough research was conducted to understand RPH’s target audience, industry trends, and competitors. This included:
- Analyzing the preferences and expectations of potential clients in the building and construction industry.
- Studying color psychology and its impact on brand perception, leading to the selection of dark blue and orange to convey professionalism and energy.
- Reviewing competitors’ branding strategies to identify opportunities for differentiation.
The Solution
OF DESIGN INTERSECTS WITH THE SCIENCE OF SELLING PRODUCTS.
